• Home
  • Energy
  • Sustainability
  • Climate Change
    • Eco Editorial
  • Environment
    • Environmental Issues
      • Environmental Pollution
      • Global Warming
      • Population Explosion
      • Renewable Energy
      • Species Extinction
      • Sustainable Management of Resources
    • Animals
    • Pollution
    • Environmental Policy
  • Green Technology
    • Green Tips
  • Contact Us
  • Home
  • Energy
  • Sustainability
  • Climate Change
    • Eco Editorial
  • Environment
    • Environmental Issues
      • Environmental Pollution
      • Global Warming
      • Population Explosion
      • Renewable Energy
      • Species Extinction
      • Sustainable Management of Resources
    • Animals
    • Pollution
    • Environmental Policy
  • Green Technology
    • Green Tips
  • Contact Us
Examples Of How The Physical Marketing Industry Is Going Greener
January 6, 2022

Almost regardless of where you look, you will see examples of businesses and industries that are striving to work in more environmentally friendly ways. Consumer pressure, legislation, and a realization that everyone needs to pull together to literally save the planet have combined to prompt business leaders to speed up the rate of change. To the point where whole sectors are radically shaking up the way they work.

That includes the marketing industry. Here are just a few examples of the steps marketing businesses are taking.

Contents

  • 1 A general overview of the green strategies marketing firms are using
  • 2 Developing eco-friendly advertising materials
  • 3 Eco-friendly digital signage
  • 4 Solar-powered digital display advertising
  • 5 Creating less landfill waste
  • 6 Using equipment that is made from recycled materials
  • 7 Switching to using advertising materials that can be recycled

A general overview of the green strategies marketing firms are using

Most marketing firms are working hard to make their operations net zero. They are doing everything most other physical businesses are doing including:

  • Reducing the consumption of energy and materials
  • Sourcing their energy and materials from green sources
  • Switching to using electric vehicles
  • Reducing employee commutes by allowing more people to work from home

The world´s biggest marketing agency to be net-zero by 2025

Take, as an example, WPP plc, which is the world´s biggest advertising agency. They have a target of reaching net-zero for their operations by 2025 and making their supply chain net-zero by 2030. They know that these are realistic targets because they have been actively working to reduce their carbon footprint since 2006.

Developing eco-friendly advertising materials

The industry is acutely aware of the fact that a lot of materials and energy are used to produce and deliver advertising. Unfortunately, there is no way of reducing what is used to zero. But there are ways of making sure that the materials used are as environmentally friendly as possible. As well as, as much as possible, reusable or, failing that, recyclable.

Eco-friendly digital signage

Take for example digital signage. An advertising medium that is becoming far more widely used. It is becoming increasingly easy for shops, clinics, bars, restaurants, and other businesses to source eco-friendly digital signage. The amount of power that the screens consume has dropped drastically and is still dropping as new technologies are being developed. If the business is using a green energy source the impact of running the screens is surprisingly low.

Solar-powered digital display advertising

It is also now possible to buy digital display screens that are solar-powered. An option that is proving to be particularly popular with billboard companies. They find that the higher purchase price is covered quickly by the fact that they do not have to pay anything to run their screens. Billboard firms can change what is displayed on them remotely. Providing the chance for them to serve more clients at a time from that billboard, which makes them more money.

Creating less landfill waste

The fact that the content displayed on solar-powered digital billboards and screens can be changed remotely also contributes to their green credentials. Most billboard posters cannot be recycled. It is difficult to strip them off the board. Plus, even if you can remove them the gloss finish and chemicals used in the inks and glue mean that they cannot be safely recycled. So, they just end up in landfill. Digital display screens eliminate the need for paper, card, or plastic posters and banners, which does away with all that potential pollution.

Using equipment that is made from recycled materials

As well as being designed to consume less power or to be solar-powered, digital display screens are increasingly being made from recycled materials. A great example of this is the Phillips 24-inch 1B7QGJEB screen, which uses recycled plastics and metal. Phillips has also made sure that it does not contain substances like halogen, lead, or mercury.

Switching to using advertising materials that can be recycled

Perhaps more importantly, when it is no longer possible to repair the screen, everything that is in it can itself be recycled. Marketing firms are encouraging their clients to use this type of display screen technology. For example, by providing them to bars, cafes, restaurants, shops, and clinics that hire digital display screens from them.

Where there is no alternative but to use paper advertising, greener alternatives to traditional posters and banners are starting to be offered. For example, posters that are printed on recycled paper, using inks that contain fewer chemicals and which are designed so that they can easily be peeled off and recycled.

The above is just a taste of what the advertising industry is doing to go green. Thousands have already signed up to be a part of the Advertising Associations Ad Net Zero initiative. By joining forces, the sector is learning from each other enabling them to move even faster towards a more sustainable future.

Share

Green Technology

John Tarantino
My name is John Tarantino … and no, I am not related to Quinton Tarantino the movie director. I love writing about the environment, traveling, and capturing the world with my Lens as an amateur photographer.

  • Recent Posts

    • 4 Things to Know Before Buying an Electric Car
    • How to Build an Eco-Friendly Home
    • Essential Guide to WEEE Compliance
    • 7 Sustainable Changes for a More Eco-Friendly Business
    • How To Reduce Lagoon Pollution
  • Categories

    • Animals
    • Climate Change
    • Eco Editorial
    • Energy
    • Environment
    • Environmental Policy
    • Green Food
    • Green Technology
    • Green Tips
    • Green Travel
    • Infographics
    • Other Stories
    • Pollution
    • Recycle
    • Sustainability
    • Toxics
    • Uncategorized
  • Archives

    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • November 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2014
    • March 2014
    • February 2014
    • January 2014
    • December 2013
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • June 2013
    • May 2011



Home | About | Advertise With Us | Bike The Netherlands | Current Environmental Issues | Eco Editorial | Contact